Everyone knows how critical first impressions can be. Your school website is fast becoming the first stop for potential and existing parents and pupils. Our aim is to make that first impression a lasting one. Any school, academy or college will know the importance of its own website. A school website is a vital tool for communicating to all stakeholders both within the school, and to the wider community. Even in its simplest form as a pure information site, it must work hard because as everyone knows, the internet has become the first port of call for any fact-finding mission. This means that any prospective parent and pupil will be typing your school name into Google, and expecting to be wowed when they land on your homepage, and that’s where we come in.
We can turn all your offline publications into quality online content for you to send out or use within your website. We can set up interactive PDFs that can be easily shared and create a consistent suite of publications that will communicate the right messages about your school brand. Even better, it can save you money by reducing print or storage costs.
Video has witnessed a huge surge in popularity with its explosive growth on the web. We can help you take advantage of this exciting new trend. Videos are a great way of showing your school to prospective parents and pupils alike. Everyone is familiar with the medium, and if done correctly it can be an incredibly powerful and emotive way to tell your school’s story. Video is hugely versatile when it comes to spreading the word. We are now witnessing an incredible development of usage on the Internet, and everyone is familiar with YouTube and other social media websites, and these can be used to help publicise your school.
Augmented Reality (AR)
Augmented Reality or AR is an exciting development that brings traditional and digital worlds closer together adding an extra dimension of information visible through the screen of a smart phone or tablet device. The feature allows the inclusion of videos, animated demos and provides direct access to web content – all of which can be triggered within your printed marketing material. For people looking for information on your school it means that a number of channels can be developed and connected to good effect.
Whether you’re looking to attract new website visitors, reach new people, or support a marketing campaign, Google AdWords can help. We can geographically target your ads in specific countries, regions or cities – or within a set distance from your school. We can help with all areas of Adwords set up and management, from initial key word research through, writing and setting up the campaign to measuring, reporting and monthly management.
Google Analytics is a free tool provided by the search engine giant, which gives you a wealth of key data to help drive your sales, understand your users and measure your website. There is often so much data that it is difficult to know where to start. That is were we can help to set up KPIs to monitor and turn the data into insight. Identifying where visitors to your site enter and leave as well as what they are most interested in while they are there can be invaluable to making decisions on how to improve your communications.
We can use online tools to rapidly issue and gain feedback from key stakeholders at your school. This can be a cost effective way to hear from the various voices in the community. We can work with you to develop relevant questions and then distil feedback into clear dashboards for easy analysis.