Elaine Stallard, Founder and CEO of Winter’s International School Finder, a comprehensive digital directory of English-speaking schools across the world, writes about what international schools should be looking out for when marketing themselves to prospective students and their parents. Read More
We are all continually looking for new ways to promote our schools. The internet provides a wide variety of opportunities to spread the word. Everyone knows the explosive growth of social media, and the fact is it has become a major communication channel to both receive and spread information. There are now over 1550,000,000 active users on Facebook alone! The eternal problem as ever with all things connected with the internet, is that nothing ever appears to be simple.
Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most schools can keep up with. Read More
The results of more than 420,000 parental surveys conducted by schools across the country has revealed the top five areas of importance for parents that relate to their child’s school.
E-books are increasingly being used in classrooms by children as young as three – and they are making a big difference to the reading habits of boys. But there are concerns the expansion of electronic devices in schools may undermine the position of traditional paper books.