So, you’ve got a few places left to fill in your school for September? But it’s nearly April so surely everyone has made their mind up by now? Well, maybe but there is one target group often forgotten.
Elaine Stallard, Founder and CEO of Winter’s International School Finder, a comprehensive digital directory of English-speaking schools across the world, writes about what international schools should be looking out for when marketing themselves to prospective students and their parents. Read More
Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most schools can keep up with. Read More