BRANDING
Building a strong brand for your school
A powerful school brand sets you apart. The brand is your school’s signature – unique, distinctive and reflective of personality, character and culture.
Your school brand is much more than just a logo or corporate identity. It is the public face of your school which encompasses all aspects of your communication. By leveraging the knowledge of those who are part of the school community on a day-to-day basis, we can gain a crystal clear understanding of the brand positioning. The most successful schools leave no doubt as to what they stand for and this should be reflected in the identity and all accompanying communication materials.
MARKETING
Marketing your school for success
Marketing is the vital link between you and your parents and pupils, new and existing. It is one of the essential elements that will help your school to flourish even in challenging times. Understanding your school, defining your difference, elevating the small details then creatively communicating them through marketing will help make you a success.
It is not about spending vast amounts of money either. We make sure every penny that you spend on your school marketing offers you a return for your investment. Our plans are dynamic, offering the flexibility to respond to the ever changing trends in education and should viewed as they are intended – working documents that will define your school brand and enable you to stand out from the crowd.
DIGITAL
Connecting your school community online
Connecting your online brand with all offline material is key to ensure consistency. Your school website is the first stop for potential and existing parents and pupils and our aim is to make that first impression a lasting one.
Digital marketing can be a very cost-effective method of communicating with everyone involved with your school, academy or college. It can be used in a myriad of ways to connect with present and past pupils, potential pupils and their families and the broad spectrum of stakeholders that make up the
complex landscape of opinion makers in today’s education environment.
DESIGN
Brilliant ideas, brought to life beautifully
Great design works on several levels – innovative and creative design makes you memorable and stand out from the crowd. However design ideas should not be considered in isolation and never get in the way of the message you are communicating to your customers. At The Agency we always ensure that our design enhances your message to maximise its impact and pay for itself many times over.
ADVERTISING
Communicate locally and beyond
From a simple local press ad through to an electronic banner campaign, we can deliver the results your school needs from advertising.
At The Agency for Education, we start with advertising objectives. We do the research on your school, your competitors, and the market, then we sit down with that blank piece of paper to get a ‘lightbulb’ moment that will create a great ad that works hard for you. Whether that is a single ad or complete campaign for your school, we can advise you on the variety of marketing channels online and off that you can use to gain maximum exposure.
PRODUCTION
Delivering on time and on budget
Great production should be at the heart of every project on and offline. No matter how great the idea, it needs to be produced in the most cost-effective and quickest way possible. We recognise how important that is, and we are very different – we took the decision to make production a key part of our operation. This means that we can tightly control any project from a 500 page technical manual to a e-commerce website – its one of the key aspects that makes us different. Cost-effective results, delivered to the tightest deadlines.